For millions of organizations of all sizes, the sales department plays a pivotal role in the success of the business. The responsibility of sales is to bridge the gap between the need of potential customers and the services/products that the organization offers to fulfil those needs. How can VoIP Integrations improve your Sales Performance? In the vicious landscape of business, every organization is looking for a competitive edge to stay healthy and relevant within their respective industry. For the past few years, that competitive edge for copious businesses has been a revolutionary, cloud telephone system called VoIP (Voice over Internet Protocol). VoIP is a telephone connection over the internet where the data is sent digitally via IP instead of analog telephone lines. Thus, businesses with global reach and their customers can connect seamlessly without having to pay long-distance or international calling charges. As per research, about 79% of companies use VoIP in at least one of their locations.
1. VoIP Can Increase Sales Team Efficiency
A lot of businesses operate through cold calling customers to sell their services. If you are managing a large sales team, time really does cost you money. Small repetitive tasks, like dialling a number, take time to undertake.
Call campaigns, a feature of VoIP systems, allow the company to set up call lists and automatically dial out to the next customer when a previous call has ended. Automated dialling saves the agent time and mental churn, especially useful when there are large volumes of calls to be made.
2. Automate call reminders and follow ups
Sales are the number's game. The more calls you place, the better the odds of converting prospects or leads into customers. Nevertheless, it is easy for businesses to get carried away with the number of calls they make and receive each day. So, to stay on top of the phone calls they make every day, Call Reminder is a crucial functionality for the sales team. Having a call reminder alert or pop up on the screen ensures that the sales team has little reason to miss a call from essential clients. Businesses with VoIP phone systems but no such facilities of getting important call reminders would appreciate this VoIP-CRM integration functionality. Well, VoIP has a lot to offer in conjunction with other sales automation software; thus, making both more powerful and robust.
3. VoIP allows for remote offices & answering
Modern communication methods are changing the way that we work and how companies operate. With a good internet connection, it’s no longer necessary to work from your office. Indeed, some companies don’t even have an office and are working remotely from multiple IP addresses.
Yet even though our working patterns might be changing, many professional expectations persist. Many customers and businesses prefer to work with a company that is based in their local area.
With VoIP, you can operate from a local number in multiple parts of the country should you choose. This is useful when you happen to be out of the office for whatever reason, or if you want your company to appear larger than it is.
VoIP also allows call forwarding across a range of devices, including mobile phones and laptops. Automatic call distribution also allows a phone to be routed to multiple devices at once. Thanks to this functionality, you can answer a call using your business number wherever you happen to be. On top of this, should you be unavailable, you can route the call to a colleague so they can answer the inquiry.
Finally, with VoIP, calls can be forwarded to email or as a message to your phone if it has SMS integration. This functionality can be a lot more useful than you might think. According to studies 80 percent of calls go to voicemail, and the call back rate for first-time voicemails is just 10 percent. Or to put it another way, if you leave a voicemail to a member of your sales team, there is a very high chance they’ll never respond.
4. Third-Party Software Integrations
The ability to track your sales metrics is important for measuring results and identifying areas of improvement. With VoIP, you can integrate your phone system with third-party software. For example, you can utilize Customer Relationship Management (CRM) software.
5. Cost-Efficient Scalability & Additional Functionality
Traditional telephony is based on dedicated landlines. In order to increase capacity businesses were forced to add additional landlines at a cost. This requires an investment of time and money for a company as they scale, but also if a company has to scale down for whatever reason.
With VoIP, this ceases to be a problem. Because the call is routed through the internet rather than a landline, you don’t have to worry about the installation of an additional landline. This is more cost-efficient for a company, especially one that operates a call center. VoIP technology seems to be a positive move for any business. The features on offer for sales teams make it even more positive.